Welcome to Rad CreativeStrategic SaaS Product Videos
We're a founder-led micro-studio, so there's no agency overhead.We build and measure high-impact motion graphic videos to ensure your investment drives real ROI.
Trusted by SaaS Teams Across Disciplines: From Product, to Marketing, and even Customer Success.
Tired of wasted ad spend and low CTRs?
We’ll partner with you to develop your own High-Converting Motion Assets. Our specialized skills in strategic 2D motion design help solve the B2B marketing problem of underperforming creative.
We transform static ad creative into high-performance video assets that guarantee higher conversion rates. Our framework makes your product value impossible to ignore in crowded social media feeds.
For instance, our targeted ad campaign for Bamboo Rose generated a 21% lift in Click-Through Rate (CTR), driving immediate traffic and accelerating their sales cycle.
Our Results:
Bamboo Rose Product Ad+21%
Lift in Click-Through-Rate
In a targeted social ad campaign
Challenge: Static ads were underperforming for the ROI
Solution: More engaging, conceptual motion adsBuilt a rad feature that goes unused?
We specialize in strategic video and motion, applying our Performance Framework to solve expensive challenges in SaaS: user friction and slow feature adoption.
Our content transforms complex product flows into crystal-clear assets that accelerate adoption and reduce support ticket volume.
Explosive Results: Our partnership with Shortcut created an asset that achieved an 85% engagement rate—a 26% point lift over their previous low-performing videos—correlating to operational savings and increased adoption.
Our Results:
Shortcut Product Education Videos+26%
Lift in Engagement Rate
On product video content
Challenge: Low adoption on new feature releasesSolution: Clearly animated feature tutorialsOur 5-Step Performance Framework
01. KPI Alignment & Strategy
We move past brand guidelines to define the specific KPIs (e.g., Adoption or CTR) and success metrics based on operational savings and revenue goals.
02. Conversion-Focused Scripting
We develop a precise, solution-driven script focused on user pain points and clear CTAs. The goal is maximum retention and zero ambiguity.
03. Product-Specific Style Frames
Key frames are finalized to create an aesthetic that is clean, trustworthy, and native to the product's UI/UX, reducing cognitive friction for the end-user.
04. Wireframe Storyboarding & Flow Mapping
We map the video flow frame-by-frame, ensuring the visual narrative supports the user journey and guides them smoothly to the product's "Aha!" moment.
05. Performance Animation & Final Delivery
Strategic motion, transitions, and effects are added alongside professional audio (VO, SFX). We deliver a final, high-performance asset ready for deployment and measured ROI.
Rad Reviews:
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![Dana Brown: a woman with long brown hair smiling, wearing a black blazer, against a light beige background.]()
“Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content.”
Dana Brown, Head of Marketing @ Shortcut
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![Sush Koka: A woman with long dark hair, glasses, and a light-colored top, smiling against a light background.]()
“Working with Richie on tutorials, onboarding, and product videos was a great experience - he brings fresh ideas and a true focus on the user.”
Sush Koka, Director of Product Marketing @ ContractPodAi
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![Kerrie Luginbill: A woman with shoulder-length wavy hair smiling, wearing a light-colored blazer over a white top, against a cream-colored background.]()
“Rad Creative has been very easy to work with. Rich takes feedback, adapts quickly, and puts real thought and effort into every piece of content. I’d absolutely recommend them to anyone outsourcing creative work.”
Kerrie Luginbill, Chief Growth Officer @ OTM
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![A young woman with long brown hair smiling, wearing a gray jacket, sitting with a yellow background.]()
"Richie is a great strategic partner. He helped us identify winning video formats using motion design and V.O. that consistently drove excellent CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli, Head of Demand Generation @ Bamboo Rose
Ready to turn motion into metrics?
Let's review your current engagement and conversion rates
Next we’ll talk how to build a strategic video with measurable ROI
Then we’ll see how Rad Creative would help drive those real business outcomes from day one.
FAQs
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We focus on the videos that help software companies grow and keep their users happy. Most of our work falls into these six categories:
Product Demos: A 60–90 second tour that shows exactly what your software does and why it matters.
Video Ads: Short, catchy videos designed to stop the scroll and get more people to click and sign up.
Onboarding & Walkthroughs: Helpful guides that make it easy for new customers to get started and feel successful right away.
Explainer Videos: Clear videos that show how your product solves a specific problem for your audience.
App/UI Videos: Simple, easy-to-follow demonstrations of your best features so users see the value quickly.
Feature Updates: Short animated guides to show off new tools and make sure your current users actually start using them.
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Most of our work falls between $1,000 and $10,000. Our minimum project starts at $1,000 to ensure we have the time to produce high-quality work that actually gets results.
Here is a rough breakdown of what fits into those price brackets:
$1,000 – $3,000: Best for quick, specific needs—like a high-performance video ad or a few short clips to help users with a new feature.
$3,500 – $6,000: Our most common range. This usually covers a full 60–90 second product demo, a main explainer video, or a complete walkthrough of your app’s core experience.
$6,500 – $10,000+: Reserved for bigger builds. This includes things like a full multi-video onboarding series or a complete library of animated guides for a product launch.
Because you’re working directly with the founder of a small studio, your budget goes toward the actual work, not the overhead of a big agency.
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Most agencies are happy to just deliver a video file and move on to the next project. We take a different approach:
We care about the results: We don’t just make “cool videos.” We build them to do a specific job—whether that’s getting more clicks on an ad or making sure your users don’t get stuck and give up. If the video doesn't help your business grow, we haven't done our job.
You work directly with the founder: You won't be passed off to an account manager or a junior designer. You’ll work directly with the person doing the strategy and the creative work. This makes things move faster, keeps communication clear, and cuts out the extra costs of a big agency.
Focused on your bottom line: We treat your video as a business tool, not an art project. We focus on the metrics that matter to you, like higher engagement, better feature adoption, and more sign-ups.
